It was launched as an iPhone App in April, 2009; one year after the original self published book was launched at Borders. The App was downloaded over 200,000 times, and stayed in the Top 50 in iTunes for a year. During that time, the category grew from 3,000 apps to 30,000. Video content within the app has been viewed over one million times.
The Question Of The Day App for Android was released on November 23, 2011. Its’ color scheme and layout reflect the new books’ design.
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